ITALIA DI GUSTO SELEZIONE ALIMENTI PREGIATI ITALIANI
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ITALIA DI GUSTO SELEZIONE ALIMENTI PREGIATI ITALIANI
Selezione Alimenti Pregiati Italiani
Tel.: 0541955254
WEB: www.italiadigusto.it
+ INFO >>>
What is a franchise?
Business format franchising (the recognised form for franchising used in business) can be explained as the granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trade mark/trade name of the franchisor and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.
This structure will involve the franchisee going through a recruitment process to ensure that they have the correct attitude, skills and aptitude to professionally and successfully run the franchise business. Only once they have passed this recruitment process will they be invited to pay an initial fee, which will then lead them on to the various aspects of set-up required, such as training for the specifics of the business.
The franchisor, who owns the brand and business model, will continue to work with the franchisee to ensure that the business is being run as it should and that all the correct procedures and quality levels are being maintained. To allow for this quality control, brand development and ongoing business support, the franchisee will pay an ongoing fee to the franchisor. This ensures a sustainable and robust business for the future.
source: http://www.proudtofranchise.com/whatisafranchise.asp
What is Franchising? (http://www.thebfa.org/) British Franchise Association
Introduction
The term ‘franchising’ has been used to describe many different forms of business relationships, including licensing, distributor and agency arrangements. The more popular use of the term has arisen from the development of what is called ‘business format franchising.’
Business format franchising is the granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to trade under the trade mark/trade name of the franchisor and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.
The principle is simple – some companies choose to grow, not by developing in the conventional way, but by granting a license to others to sell their product or service. There are clear advantages to this:
You don’t have to come up with a new idea – someone else has had it and tested it, too!
Larger, well-established franchise operations will often have national advertising campaigns and a solid trading name
Good franchisors will offer comprehensive training programmes in sales and indeed all business skills.
Good franchisors can also help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when you are in operation
If aware that you are running a franchise, customers will also understand that you will be offering the best possible value for money and service – although you run your ‘own show’, you are part of a much larger organisation.
Who is in Control?
Each business outlet is owned and operated by the franchisee. However, the franchisor retains control over the way in which products and services are marketed and sold, and controls the quality and standards of the business.
What are the Cost Implications?
The franchisor will receive an initial fee from the franchisee, payable at the outset, together with on-going management service fees – usually based on a percentage of annual turnover or mark-ups on supplies. In return, the franchisor has an obligation to support the franchise network, notably with training, product development, advertising, promotional activities and with a specialist range of management services.
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WIKIPEDIA
http://en.wikipedia.org/wiki/Franchising
Franchising is the practice of using another person’s business model. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor. Agreements typically last from five to thirty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees. Franchising has been around for many centuries but did not come to prominence until the 1930s in the United States, when the establishment of electricity, vehicles, and, in the 1950s, the Interstate Highway system helped propel modern franchising, most notably franchise-based food service establishments. According to the International Franchise Association approximately 4% of all businesses in the United States are franchises.

Franchising World Digital Version
Click the cover to view the digital version of the Franchising World issue: http://www.franchise.org/digitalfranchisingworld.aspx
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franchisingManagement.com
is independent list of European Franchising organisations, Franchisors and Franchisees. Please contact info@franchisingmanagement.com for any info or correction purpose.

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