EU FRANCHISING Business Opportunities. European franchise brands and franchising networks directory 2009/2010.

A lot has changed since the b.young brand was founded in 1991. Today, b.young has its own franchise shop concept, international customers and vendors, sales departments, and designers – not to mention over 250 shops distributed all over Europe. At the moment there are more than 20 shops on the drawing board.

Right from the beginning, b.young has not only focused on sharp design and carefully balanced colors, we are also highly conscious of quality – hereby we ensure that the consumer will enjoy our clothes in the long term; we believe that quality helps create loyal followers.

The collections
b.young works on the »just-in-time« principle – the right products at the right time. This policy creates impulse sales, and thus commercial success.

Our designers, who constantly keep in touch with fashion trends, produce 6 attractive collections each year: Spring opening, Spring, High Summer, Opening Autumn, Autumn and Year End. These are programmed to follow the major trends of the seasons, and because fashion and lifestyle are constantly changing, we adapt to the market through a mix of Express collections and flash lines.

Express supplement the main collections to ensure that they are up-to-date and current throughout the season. Flash lines are the latest fashion item, also known as flash. Reaction times for these are right down to 4-5 weeks from when the idea is identified through to appearing in the shops.

Consequently, the customer is always able to gather fresh inspiration from a visit to a b.young shop.

The concept
B.young is more than collections and campaigns – it’s a total concept that includes attractive franchising opportunities and retail activities, training of personnel, promotion, PR and much more. B.young has also developed its own unique shop fittings to provide the best merchandising of our clothes.

http://www.byoung.com/about/

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